December 29th, 2009 |
Published in
Advertising, Public Relations
LOOK OUT—the New Year is bearing down on us like a freight train—to borrow one of my husband’s wonderful colloquial expressions. Time to start making New Year’s resolutions. Number one on my list this year is to post to my blog once a week. What’s yours? I’ve asked many people this question recently and most say that they are setting goals of blogging more or getting more involved in social networking.
I’ve met lots of great folks through social networks, people like Michael Albany, of Aston, Pennsylvania for example. He is a photographer and the owner of Michael Albany Photography. We didn’t actually met, we connected via LinkedIn, a business-oriented social networking site. I was impressed by not only his corporate photography but something special that Michael does. He takes photos for the unemployed, those who need a professional photo for LinkedIn, Twitter, Facebook or other social media profiles and he does it for FREE! He says it’s just his way of giving back to the community. Learn more at www.michaelalbany.com/blog.
Another very talented individual, also on LinkedIn, told me that he had tried social networking and not seen any results. He said that he has an incredible portfolio, amazing website (take my word for it he REALLY does) and he is on Twitter. I have heard this complaint before and have even said it myself. What I know is that social networking isn’t something that happens overnight and that it is a process that involves a lot of time and dedication. I started my blog in March 2009 and since then have gotten on Twitter, created a Facebook fan page, held a contest and really, really worked on my LinkedIn profile. All this while continuing to work and care for my family. I have begun seeing results this month, results that I hope will continue to snowball throughout 2010. Wish me luck!
My New Year’s wish for YOU is that you take time to celebrate each and every day of 2010 — CLICK HERE to download your 2010 Retail Promotional Calendar. Now you can celebrate National Karaoke Week, National Bathroom Reading Month and many more unique events.
Have a blessed New Year.
December 2nd, 2009 |
Published in
Advertising, Design
I can’t believe I didn’t post anything in November. Sorry about that, especially since I promised many of you that I would write more often. Things have gotten hectic in both a good and bad way. The good way is that one of my favorite clients has needed lots of my time. The bad way is that I had a 2-week bout with some sort of coughing virus that drained my energy. I am feeling great now, worked out twice this week and have been able to get out and walk the dog, too.
As you may remember from a previous post, I love to talk about the importance of color. Color can make you, your clothes and your advertising materials look either old and outdated or fresh and exciting. Choose the latter by incorporating into your wardrobe the colors featured in the Spring 2010 PANTONE® Fashion Color Report. Watch for these trendy fashion colors to show up in spring advertising and marketing materials, too.
Christmas is quickly approaching (only 23 more shopping days) and I would like to take this opportunity to give my readers an early holiday gift. I designed a bookmark showing the “TOP 10 Colors for Spring 2010″ that are listed in the Pantone® Fashion Color Report mentioned previously. CLICK HERE to download yours now. Use it as a bookmark or take it along as a color guide when shopping. Graphic designers will find the CMYK values given for each color handy, too. Remember that all printers print color differently, so use it as a guide and not a high-end color matching system. This is just my way of saying “Thank you and Merry Christmas.”
I’ll be starting my Christmas decorating this weekend and keeping it very simple because of our cats and dog. The “critters” think that anything new is a toy just for them so I’ll be placing everything very high. If you’re starting your decorating, too, and searching for some unique creative inspiration, you’ll want to read Kiki Titterud’s 5 simple steps to using pink in Trend Tuesday: Pink is the New Red…this Christmas.
Shopping for a special Christmas gift for yourself? How about a new or updated look? Dawn Waldrop is a professional image consultant. I hired Dawn 3 years ago when both my closet and image got out of control. We replaced my warm colors (lots of brown and orange) with cool colors (blues and reds). She even gave me the courage to buy red framed prescription glasses. What a difference it has made—thanks Dawn!
Let me know what creative topics you would like me to write about in 2010. I’m always available to answer any of your advertising and marketing questions, review a portfolio or recommend a professional photographer, photo retoucher or printer.
Enjoy your holiday season and remember—whatever you do—do it creatively.
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